Homework DUE November 10th

Read chapters 18 & 19

Media Journals are due!

Homework DUE Monday, November 3rd

* Read chapters 16 & 17

* Read the Case Study on page 439 and type your answers to ALL 3 sets of questions at the bottom of the case study: 1) Explore The Issue; 2) Dig Deeper; and 3) What Do You Think?


We will meet in Dawson D22 again next week.

Homework for October 27

Read chapters 14 & 15.

Type your answers to the following questions and bring them to class for discussion. Your answers should be 3-5 sentences.

Do the mass media elevate cultural sensitivity? Think about the different media content discussed in chapter 14 to answer this question.

"Tracking Technology" Case Study page 387
Will consumers benefit as much as advertisers from the newest audience tracking technology? Explain your answer.

Extra credit - due October 27th

The WUIS radio extra credit paper due date has been extended to October 27th (not October 20th as originally stated).

Room change Monday Oct. 20 & 27

Class will be in Dawson Hall, room D22, October 20th & 27th.

Homework - DUE October, 20th

• Read chapters 12 Public Relations and 13 Advertising

• Write a one page, typed paper using the "Dig Deeper" media literacy criteria on page 324 to analyze a 30 minute television program.

• You may choose any television program (as long as the material is appropriate for a classroom discussion...nothing distasteful or offensive).
  

Radio and Television Links - Sept. 29

Here is the link to an audio clip for Edward Murrow's radio broadcast during World War II.  The clip is only about 15 seconds. Please take a listen...you might recognize this voice.


Edward Murrow - "CBS's voice of authority"

Chapters 9 & 10

Please post your answers to the following questions before class on Monday, September 29th.

Chapter 9 - Television

1.What is a webisode? Is there a future in this type of television programming?

2. Has public television addressed the 1961 observation of FCC chair Newton Minow that television is a "vast wasteland"?

3. Will advertisers abandon over-air, cable, and satcom television channels because of time-shift and portable devices? Explain.

Chapter 10 - Internet

1.What technology breakthroughs made the Internet possible?

2.  How did the World Wide Web coding and the Netscape browser change the Internet?

3. How well has the Internet fulfilled its potential to democratize mass communication?

4. Are the earlier media of mass communication doomed by the Internet? Explain.

Chapters 7 & 8

Please answer the following questions before class on Monday, September 22th. Your responses should be in your own words - do not copy straight from the text book.

Chapter 7 - Motion Pictures

1. How has technology shaped feature films?
2. What makes documentary different from the way a television news report might treat the same subject?
3. What were Adolph Zukor's enduring contributions to the U.S. movie business?
4. Would you invest your money in a movie exhibition chain? Explain.

Chapter 8 - Radio

1. What is happening to the number of people who listen to traditional radio?
2. How has the 1996 Telecommunication Act reshaped the U.S. radio industry?
3. What has contributed to the growth of public radio audiences?

Chapters 5 & 6

Chapter 5 - Magazines

Please answer the following questions before class on Monday, September 15th. Your responses should be in your own words - do not copy straight from the text book.

What can be said about the socioeconomic and educational levels of magazine readers?


What were the contributions of Ida Tarbell? Harold Ross? Henry Luce? Hugh Hefner?


Why are some media critics concerned about chain owners in the magazine industry?


Chapter 6 - Sounds Recordings

How was the recording industry threatened by Napster and similar software?

What is the purpose of labeling objectionable music? Does labeling accomplish its purpose?

* * CLASS ROOM CHANGE

 We will meet in A104 in Angela Hall on Monday, September 8th. 


Remember to post your answers to questions for chapter 3 & 4 before class! 

Chapter 3 & 4 discussion questions

Post your short answer responses to the following questions before class Monday, September 8th.  Make sure you include your first and last name on your blog post in order to receive credit for class participation.

Chapter 3: Books

1) How have books shaped the human experience, culture, and society? 

2) What are some of the pros and cons of marketing in the book industry?

3) Should book publishers have a share in the Google Print Library project? Explain your answer.


Chapter 4: Newspapers

1) Describe how newspapers are important in the lives of most Americans.

2) How has the national daily, USA Today, changed since it was introduced in September of 1982?  

3) Why is the New York Times regarded as the best U.S. newspaper?

Pop Quiz Answers

Mass communication is described by John Vivan as a, "technology-assisted process by which messages are sent to large, faraway audiences."

Johannes Gutenberg invented movable metal type and made the mass-production of written word possible.

The "shot heard around the world" (page 34) refers to Guglielmo Marconi's experiment with wireless messages.  Marconi's brother was asked to fire a rifle to indicate that a Morse Code message had been received through a wireless telegraph.  

Philo Farnsworth invented the television.

The electrical waves that would later be called Hertzian waves were originally called radi.

Homework for September 8th

1) Write a 1-2 page summary of Chapter 2: Media Technology. The writing guidelines are on page three of the syllabus. You may use the "Learning Check" questions at the end of the reading sections to help focus on important concepts, but please be sure to summarize the entire chapter rather than just responding to those questions.  

2) Read Chapters 3 & 4. Discussion questions will be posted to the blog next week. You will need to submit your responses to the blog before class on Monday, September 8th.

Monday, August 25

Mass media have tremendous power to influence audiences and shape society.

Watch and discuss the video "Gods of Entertainment: The Power of Mass Media to Influence"

http://www.youtube.com/watch?v=H9KpNcB_GCk

Monday, August 18

In your own words define "mass media".