* Read chapters 16 & 17
* Read the Case Study on page 439 and type your answers to ALL 3 sets of questions at the bottom of the case study: 1) Explore The Issue; 2) Dig Deeper; and 3) What Do You Think?
We will meet in Dawson D22 again next week.
Tuesday, October 28, 2008
Tuesday, October 21, 2008
Homework for October 27
Read chapters 14 & 15.
Type your answers to the following questions and bring them to class for discussion. Your answers should be 3-5 sentences.
Do the mass media elevate cultural sensitivity? Think about the different media content discussed in chapter 14 to answer this question.
"Tracking Technology" Case Study page 387
Will consumers benefit as much as advertisers from the newest audience tracking technology? Explain your answer.
Type your answers to the following questions and bring them to class for discussion. Your answers should be 3-5 sentences.
Do the mass media elevate cultural sensitivity? Think about the different media content discussed in chapter 14 to answer this question.
"Tracking Technology" Case Study page 387
Will consumers benefit as much as advertisers from the newest audience tracking technology? Explain your answer.
Tuesday, October 14, 2008
Extra credit - due October 27th
The WUIS radio extra credit paper due date has been extended to October 27th (not October 20th as originally stated).
Homework - DUE October, 20th
- Read chapters 12 Public Relations and 13 Advertising
- Write a one page, typed paper using the "Dig Deeper" media literacy criteria on page 324 to analyze a 30 minute television program.
- You may choose any television program (as long as the material is appropriate for a classroom discussion...nothing distasteful or offensive).
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