Saturday, September 20, 2008

Chapters 9 & 10

Please post your answers to the following questions before class on Monday, September 29th.

Chapter 9 - Television

1.What is a webisode? Is there a future in this type of television programming?

2. Has public television addressed the 1961 observation of FCC chair Newton Minow that television is a "vast wasteland"?

3. Will advertisers abandon over-air, cable, and satcom television channels because of time-shift and portable devices? Explain.

Chapter 10 - Internet

1.What technology breakthroughs made the Internet possible?

2.  How did the World Wide Web coding and the Netscape browser change the Internet?

3. How well has the Internet fulfilled its potential to democratize mass communication?

4. Are the earlier media of mass communication doomed by the Internet? Explain.


8 comments:

Anonymous said...

1. A webisode is an episode that is aired on the Internet versus on television. I think a future in this type of television could be possible because a lot of things are turning towards the Internet so why not televsion programs. The limits are endless at this point.

2. Yes public television has recognized and addressed that FCC chair Newton Minow's thought of television being a "vast wasteland" by producing the Public Broadcasting Service.

3. I don't see advertisers abandoning over-air, cable, and satcom television channels because of time-shift and portable devices. At least not for a while. But for those who live a fast paced life the technology is availabe for them.

1. Digitization, compression, and miniaturization were the technological breakthroughs that made the Internet possible.

2. With Netscape you could connect any of the three computer operating systems. Which are Microsoft's Windows, Apple's Macintosh OS, and Unix.

3. The Interent has done an excellent job at fulfilling its potential to democratize mass communication. It has given people the freedoms to write, speak, and sing whatever they want. Or even using video to express themselves.

4. The earlier media of mass communications isn't doomed but somewhat effected. People will always be attracted towards newer and faster technolgies. And fewer people will remain content with the old way things are done. Which these types are not acceptable to change.

Amie

Anonymous said...

Chapter 9
1. Webisodes are short movies aired on the internet where sometimes the advertiser is part of the story. I don't think there is any kind of future to this type of programming because they are too short and the sponsors don't get a good enough audience.
2. Television has addressed this thught, however television is not a wasteland-look at the vast use of television today.
3. They may not abandon them, but there won't be much use in advertisements on air if people are not watching the show until it is too late.

Chapter 10
1. ARPAnet was the military network that gave the idea to advance and create the internet we use today. Phone lines, cable, and computers all helped make the internet possible. The World Wide Web made it possible for everything to be connected and linked together.
2. The world wide web was the first browser, then Netscape became a tool used to connect Microsoft Windows, Macintosh, and Unix.
3. They have gone above and beyond. Everywhere it is happening.
4. I wouldn't say they are doomed, but they are definitely not as popular. The internet is very convenient and is almost every where you go. Now it is required in so many different areas that people almost have to know how to use it. Other forms of Mass Media are not used as much.

Anonymous said...

Nicole Estes

Chapter 9

1. Webisodes are sponsered short, mini-movies that usually run around four minutes long. A lot of television networks have webisodes on their websites to attract viewers to their website, so yes, I believe there is a bright future for webisodes.

2. Educational television was created in the late 1960s which was probably created because of Newton Minow's comment

3. Advertisers are desperate to get their message out to consumers no matter what, so no, I do not see them abandoning any chance of broadcasting their products.

Ch. 10

1) Technology breakthroughs that made the internet possible were: digitization, semiconductors, compression and also miniaturization.

2)With the World Wide Web and Netscape, a person could connect to any information modules. Using Netscape, a person could also connect to Windows, Macintosh, and Unix.

3) The internet does a very good job at democratize mass communication. You can log onto youtube every single day and watch random videos of people expressing themselves or addressing a certain point that they would like to get across.

4) I don't think that earlier forms of mass communication are necessarily doomed because of the Internet. The Internet is faster and easier at obtaining information, but sometimes the best solution to finding an answer is a book. Also, some older people do not know how to access the Internet and will continue using earlier methods of communication.

TravisHarmony said...

Travis Harmony
Mass Communications

Chapter 9
1) A webisode is an episode of a television show that airs initially as an Internet download or stream as opposed to first airing on broadcast or cable television. Yes there is a future in this type of television programming because of the current hype of the internet.

2) Yes because today there are many educational stations than there used to be.

3) I don't believe so because of the still high demand of television at home. For example, most people don't watch the Super Bowl on their iPod, instead they watch it at a house with a much bigger screen.

Chapter 10
1) The invention of the semiconductor in 1947 led to digitization and compression, which became the building blocks for the Internet to be possible. Web coding and the Netscape browser widened access.

2) The World Wide Web changed the internet by joining basically everyone together by globally linking information modules in user determined sequences. The Netscape browser could connect any of the three computer operating systems together.

3) The Internet has done its job to democratize mass communications, because now you can do anything you want to express yourself on the Internet.

4) Earlier media of mass communications are endanger from being extinct by the Internet. However, they could be around forever depending on how big the Internet gets or what new technologies are uncovered.

Anonymous said...

ch. 9
1.) They are small movies that are just a few minutes long. I think that in the future this will be huge.

2.) Yes, they developed the Corporation for Public Broadcasting, which is noncommercial for TV and radios.

3.) I don't think so, I think that either they will find a way to work with the time-shift or the advertisers will just lose out on money.

Ch. 10

1.) semiconductors, compression, miniaturization, the ARPAnet, data packets and transmission protocols.

2.) The world wide web allowed everyone with a computer to commuicate and netscape could connect any computer operating systems.

3.) People are now able to communicate with the world whether it's through texts or videos.

4.) I don't think that they are doomed I just think that they won't profit as much as they have in the past before the internet.

Anonymous said...

Chapter 9

1. A webisode is a film that is viewed on the internet as part of a series. yes i think there is a huge future for webisodes because everything is going towards the internet even movies.

2. yes they have addressed it and it is probably the reason why we have so many educational programs on television.

3. I don't think advertisers will ever abandon these television channel's because most people still watch the cable telvision and that is where they will get a lot of people to view there advertisments.

Chapter 10

1. Digitization and compression are two things that helped technology break through.

2. the world wide web was the first browser that joined everyone together then came Netscape, which connected you to all three operating systems which made it easier to do business.

3. yes the internet has definitly fulfilled its potential by letting people talk from anywhere in the world. you can talk to someone from across the country and make it seem like they are sitting right next to you.

4. personally I think that it is very possible for the earlier mass medias to be doomed. if you think about it almost everyone uses the interet to not only talk to one another but to do research that used to be done only by books. i would say that it is very likely for the internet to take over. it has taken over the phone, books, and soon even movies.

Nicole Richards

Anonymous said...

1. They’re short episodic (not having much or anything to do with the previous episode) stories on the net. They’re short snippets of drama and amusement and go over better with the younger audience. It is still too early to tell if this is the future of the news delivery, but it’s likely just going to be one of many different outlets/ways to television.

2. They have since ‘fixed’ the problem Minow brought up with Public Broadcasting Service. PBS is a noncommercial over-air station funded by benefactors or donations from the community.

3. Advertisement is unlikely to completely abandon over-air, cable and satcom, but it has damaged advertising greatly. Many companies have shifted to advertisement in scripts.

1. Really just one thing didn’t cause the internet to become possibly. It was because of the many advancement in telephone lines, networking and the book has Digitization, Compression, Miniaturization, which really helped the internet take off. Everything down to the creation of the system of pings that are read and relay information through to our computers.

2. Both made global linking of information of other people’s computer’s or sites possible. It was fast and accurate way to globally connect.

3. Everyone has an opinion that can be expressed with little to no censorship. Which is not really the case because back in the 9/11 crisis people’s words were being deleted and found and tossed in jail. In a way, it has the potential but because liberties taken with the government they can’t always be met.

4. Doomed, maybe, but probably not. Newspapers and radios are severely hurt by the internet. And telegraphs have been dead before the internet was around. In a lot of ways those media sources aren’t needed as much as before, and isn’t surprising if they slowly die out. People will almost always want them around, and I think that’s why they changed their shape but still continue to exist such as with the satellite radio and podcasts.

Michael Pulliam

Anonymous said...

Chapter 9 - Television


1.What is a webisode? Is there a future in this type of television programming?

- Webisodes are mini movies that are very short in length that are usually sponsored by one company. I believe there is a future in webisodes because society is based on short attention spans and getting what they want, whenever they want it. Webisodes make that possible.

2. Has public television addressed the 1961 observation of FCC chair Newton Minow that television is a "vast wasteland"?



3. Will advertisers abandon over-air, cable, and satcom television channels because of time-shift and portable devices? Explain.

I do not believe that they will abandon this type of advertisment. There is still a large enough viewer base that advertisers still benefit from advertising on these mediums. However, I do believe that they will begin to not spend nearly as much time, money, or effort on creating advertisment for "normal" television.


Chapter 10 - Internet


1.What technology breakthroughs made the Internet possible?

Several things have made the internet possible: Digitization, Compression, Miniaturization, Date Packets, Transmission Protocols, and Fiber optics.

2. How did the World Wide Web coding and the Netscape browser change the Internet?

The World Wide Web helped advance the internet by potientially connecting everyone at every computer. It also started the creation of websites and website linking.
Netscape was a browser that made the easily accessable to anyone with a computer. This technology helped jump start the internet craze.

3. How well has the Internet fulfilled its potential to democratize mass communication?



4. Are the earlier media of mass communication doomed by the Internet? Explain.

Yes. A lot of earlier medias are being dominated by the internet. You can use the internet to read magazines, books, newspapers, watch tv, etc. The internet makes in much more simpler to view these medias and makes them readily available to anyone.

- Lara Lebeck